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Command Center for Marketo Insights – contains a set of web-based analytics to give marketing operations users more insights into the activities being recorded by their Marketing automation solution, the ability to segment and explore their lead database, identify and remediate data quality issues, and a set of tools to uncover insights that can be shared with the broader marketing organization to improve campaign planning, engagement analysis, and track high level KPI’s.
Last Updated on 1:24pm May 24, 2018 by Command Center for Marketo Insights in TIBCO Spotfire®
A/B testing refers to a number of similar marketing use cases where the goal is to compare the effect of different “treatments” on a response, such as click-through rates, orders or sales dollars. In the common marketing context, these treatments could be different web pages, different email designs, copy, or promotions.
Last Updated on 7:45pm May 22, 2018 by TIBCO Software
TIBCO ActiveMatrix BusinessWorks™ Plug-in for Marketo plugs into ActiveMatrix BusinessWorks, which bridges ActiveMatrix BusinessWorks with Marketo. It allows ActiveMatrix BusinessWorks users to connect to Marketo, leverage the Marketo data to collect
Last Updated on 11:13am May 22, 2018 by TIBCO Software Inc.

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