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Demonstrating how organizations can collaborate with business partners to simplify review processes, the My Partner App streamlines interactions and improves the resolution of open requests. Organizations can increase executive oversight of partner engagements and enable quick and effective decision-making.
TIBCO LABS™ updated on 11:17am Feb 03, 2019
Command Center for Marketo Insights – contains a set of web-based analytics to give marketing operations users more insights into the activities being recorded by their Marketing automation solution, the ability to segment and explore their lead database, identify and remediate data quality issues, and a set of tools to uncover insights that can be shared with the broader marketing organization to improve campaign planning, engagement analysis, and track high level KPI’s.
A/B testing refers to a number of similar marketing use cases where the goal is to compare the effect of different “treatments” on a response, such as click-through rates, orders or sales dollars. In the common marketing context, these treatments could be different web pages, different email designs, copy, or promotions.
TIBCO Software updated on 7:45pm May 22, 2018

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