Command Center for Marketo Insights in TIBCO Spotfire®

Command Center for Marketo Insights – contains a set of web-based analytics to give marketing operations users more insights into the activities being recorded by their Marketing automation solution, the ability to segment and explore their lead database, identify and remediate data quality issues, and a set of tools to uncover insights that can be shared with the broader marketing organization to improve campaign planning, engagement analysis, and track high level KPI’s.

Compatible Products

TIBCO Spotfire®

Supported Versions

Spotfire 7.x. Development done on Spotifre 7.12

License

TIBCO Component Exchange License

Overview

Command Center for Marketo Insights – contains a set of web-based analytics to give marketing operations users more insights into the activities being recorded by their Marketing automation solution, the ability to segment and explore their lead database, identify and remediate data quality issues, and a set of tools to uncover insights that can be shared with the broader marketing organization to improve campaign planning, engagement analysis, and track high level KPI’s.  See the Overview on Wiki page.

Release(s)

v1.2.1

Published: May 2018

v1.2.1 - Extractor added Validation of default lists

Review (1)
5
Aryl Kohrs 7:39pm 04/11/2018

Super Helpful

Command Center for Marketo Insights in TIBCO Spotfire®


TIBCO and Marketo have created a pre-built interactive Spotfire dashboard for Marketo Power Users to visualize Marketo data, better analyze platform performance, and improve campaign ROI. Now you can easily access and use data to generate new insights with out-of-the-box analytics, and be able to take action in real time.

The Command Center for Marketo Insights in TIBCO Spotfire lets you:

  • Perform health checks to identify email issues and improve program performance.

  • Visually monitor activity KPIs to quickly understand what’s happening with your Marketo campaigns.

  • Visualize and segment contact attributes in your database to give you a view into segment performance.

  • Understand how leads are engaging with email and web content to accelerate the sales cycle.

How to videos, tutorials and tips and tricks are on this video channel:  

There are two parts to the Command Center see here

1) The Extractor is a Spotfire dxp file which will require the TIBCO (Windows Only) Analyst:

Marketo customers request a desktop Spotfire license by registration or use the Spotfire for AWS

2) The Command Center is a Spotfire dashboard. To request the dashboard

Register Here

Note: If you would like this app extended to add additional datasources or to inquire about deployment as a managed service, Submit a request during registration. 

View the Wiki Page