Connectors and recipes let cloud apps talk to each other.
Connect and Collect Information
Share and move information between cloud apps.
TIBCO Simplr® is now GA
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What I really like on simplr is the fact that it is running in the Cloud, and not just on Mobile Device like IFTTT, with this in mind simplr is a perfect extension for e.g. IFTTT and others.
Another great Key feature of simplr is that it allows you to build longer flows e.g. enter a Opportunity into a Form, create Opportunity in SFDC, insert a record into a Google Sheet, send Name to SLACK, send an email, etc. (not just If this then that ;-)
Hope to see more Connectors coming from the Product, and Community soon!