Customer Analytics Templates for TIBCO Spotfire® Homepage

Introduction

The Customer Analytics Templates is a series of Spotfire® analysis templates used for analyzing customers' purchase behavior. These include the following templates:

• Customer Analytics - Data Pre-processing Template
• Customer Analytics - Segmentation Analysis Template
• Customer Analytics - Propensity Analysis Template
• Customer Analytics - Affinity Analysis Template

Each Spotfire® analysis template may be used on its own or combined to form an analysis workflow.

Business problem addressed by the templates

The Customer Analytics Templates can be used to determine the best offer to present to each customer by analyzing historical purchase data to:

• Identify customer segments for targeted marketing based on their past purchasing behavior
• Identify products that are likely to be bought by the same customer
• Understand customers' propensity to buy products from a different category

When used with historical purchase data that include purchases made during a campaign/promotion period, an analysis can also produce a predictive model to predict a customer's response to a future campaign

Customer Analytics Templates for TIBCO Spotfire^®

Read this series of blog posts to learn about the templates:

• Customer Analytics Series (#1) - Know your customers with Customer Analytics Templates for Spotfire®

• Customer Analytics Series (#2) - Segmentation Analysis with Customer Analytics Templates for Spotfire®

• Customer Analytics Series (#3) - Propensity Analysis with Customer Analytics Templates for Spotfire®

• Customer Analytics Series (#4) - Affinity Analysis with Customer Analytics Templates for Spotfire®

Read blog posts from the same series that discuss Customer Analytics with big data:

• Customer Analytics Series (#5) - Customer Analytics with big data

• Customer Analytics Series (#6) - Making real-time offers from big data customer insights

Downloading the templates from the Component Exchange

Follow these links to download the templates from the Component Exchange:

• Customer Analytics Data Pre-processing Template for TIBCO Spotfire^®
• Customer Analytics Segmentation Analysis Template for TIBCO Spotfire®
• Customer Analytics Propensity Analysis Template for TIBCO Spotfire®
• Customer Analytics Affinity Analysis Template for TIBCO Spotfire®

Note: These templates are provided to illustrate analyses of customers' purchase behavior in Spotfire, running on a consumer laptop.

If you have a large dataset that requires more memory and processing power, please consider one of the following:

• Use Spotfire on a computer or server with more memory and CPU cores
• Look into TIBCO's Apache Spark Accelerator to build a Customer Analytics solution around Big Data

Where to go if you have questions or feedback

We encourage your inputs on this content. Please always post your questions in the Answers section of the TIBCO Community and tag your question with #Customer Analytics and Spotfire as a product so that is easy for our experts to find the relevant questions and respond quickly.

We have also created a Frequently-Asked Questions and Updates page for the Customer Analytics Templates. On this page, you can find answers to questions that are commonly asked as well as updates made to the templates.

If you have feedback on this specific page (not a question) you can leave that at the bottom of the page with the + Add Comment option. See here for guidelines on providing Feedback. Our experts are watching the pages relevant to them and you can do the same by clicking on the watch button in the left top corner. You will then be automatically notified when content gets updated for this page.